In a world saturated with technology, haste and standardised experiences, a new way of travelling is emerging with force. It is not about accumulating destinations, but about connecting. And in this search for authenticity, luxury does not reside in the marble of hotels or in the exclusivity of a spa hidden on the top of a mountain, but in the mud between the hands, in the smell of freshly baked bread, in the slow gesture of someone who has been making olive oil for generations.
For some time now at Abaq DMC we have been observing a clear evolution in the profile of the international traveller: a search for reconnection with the essential through profoundly human experiences. The hands of an Andalusian potter, the wood-fired oven of a Galician baker or the centenary mill of an olive oil producer in Jaén are not only picturesque settings: they are living temples where memory is preserved, the land is honoured and an intimate story is built between host and traveller.
The beauty of clay
In a world saturated with technology, haste and standardised experiences, a new way of travelling is emerging with force. It is not about accumulating destinations, but about connecting. And in this search for authenticity, luxury does not reside in the marble of hotels or in the exclusivity of a spa hidden on the top of a mountain, but in the mud between the hands, in the smell of freshly baked bread, in the slow gesture of someone who has been making olive oil for generations.
For some time now at Abaq DMC we have been observing a clear evolution in the profile of the international traveller: a search for reconnection with the essential through profoundly human experiences. The hands of an Andalusian potter, the wood-fired oven of a Galician baker or the centenary mill of an olive oil producer in Jaén are not only picturesque settings: they are living temples where memory is preserved, the land is honoured and an intimate story is built between host and traveller.
More than experiences: links
These workshops - many of them designed in collaboration with rural women and local cooperatives - are also a way of redistributing the value of tourism. Travellers learn, but they also sustain. They strengthen local economies, preserve knowledge at risk of disappearing and become ambassadors of a fairer, more conscious and responsible tourism model.
What remains
At ABAQ DMC we believe that a well thought-out experience leaves a mark not only on those who live it, but also on those who make it possible. That is why we collaborate with people and projects that bring authenticity, dedication and roots to the territory. Because what is done by hand - and with dedication - lasts longer than any trend. And because, in the end, the journey is also that: an attempt to touch the essential again.
If you want to offer your clients authentic experiences, connected to the local and designed with meaning, contact our team. We'll be happy to help you shape them.
